Getting our audience to watch our opening sequence

To attract our audience to come and watch our opening sequence at our preview screening, we stuck a few posters up around the school (especially in areas where we knew our target audience would go on a daily basis).

We also created an event on Facebook, a social networking site a large percentage of our target audience uses.

Also, after our preview screening, we sent a message to everyone giving them a YouTube link to our opening sequence, so all of the people who could not attend the screening could watch it, and so that they could show friends and family, preferably ones who fit in our core audience.

Audience Questionnaire

This is our audience questionnaire which we will present when screening our film to our test audience.

Mute Audience Questionnaire

We will publish feedback once it has been recieved.

Colour Grading

Before deciding on our final colour grading, we tried out a few different syles of lighting and colour using ProcAmp and Three-Way Colour Corrector.

Here is a video to show the different versions we made before our final sequence:

Shoot Number 2

On Sunday 6th March we arranged an extra shoot, again at Robbie's house. We met there at 11am and this time only required Anjelica to act, as the scene we were adding only involved her.

Here is a short behind the scenes video for our second shoot:

Colour Grading Research

As we have completed editing our footage (including editing in our revised footage from our second shoot) we are looking to colour grade our sequence. We are going for a low saturation 'gritty' british feel, similar to Misfits and dystopian film 1984. We are swaying towards greeny and blue hues which are synonymous with action/dramatic/edgy films which our sequence falls into.

We are currently researching into techniques and are predominantly using the Three-Way Color Corrector tool on Adobe Premiere. Below is a selection of useful and inspirational sources we have collected whilst colour grading:

http://www.crowboy.com/evilgenius/videoarticle_premiere.html

We found this website particularly helpful, as it features lots of video tutorials specific for Adobe Premiere Pro:
http://library.creativecow.net/tutorials/adobeaftereffects

Second shoot walkthrough

We decided to add an extra scene involving Ava sitting at the top of the stairs looking stressed. She then receives a text from her friend telling her to go online and check the news. This leads her to go into her bedroom and open her laptop, so we felt the extra scene helped the overall narrative make sense.

Charley and Jess did a walkthrough of the stair scene we intended to film during our second shoot the following weekend. We filmed it to practice shot types and filming techniques and flag up any possible issues, then edited it into our sequence temporarily to check that it made sense.

Original Josh Sequence

Our original sequence involved a short scene where Ava dropped her purse and a man at the busstop texted her to tell her to pick it up.

Here is the extra footage:



This lead us to remove the footage so we decided to film another short scene in Ava's house.

We decided the scene was a bit irrelevant to the film opening and it was a bit of a red herring.

Colour Grading Inspiration

We really liked the colouring and editing of this scene from The Social Network (2010). It has bluey hues, like our opening sequence, and the contrast is high with low saturation to make it look dramatic and create suspense, especially with the grey storm clouds and the dark green trees in the background. We tried to create a similar effect for Mute.