Our target audience is teenagers, fans of action and drama. The film will be rated a 12A for mild violence and language. Our headstrong female protagonist will appeals to teenage girls as she is a positive role model, and there is a love story element between Ava and one of the boys. Boys will also enjoy it because of the action and the attractive female lead.
Teenagers are the most frequent cinema goers with 40% going at least once a month (source: UK Film Council) and the most popular genres with 15-24 year-olds are youth-themed drama, crime, action-led films and comedies (source: Office for National Statistics). Both genders go almost equally as much, which is why we want our film to appeal to both boys and girls.
The film would also be suitable to a slightly younger audience, as long as they are accompanied by adults of course. These adults, older than our target audience would hopefully also enjoy the film because of the action and drama elements.
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